Lumen5 Review: The One Stop Shop for Creating Video Content

In this post, we’ll take a look at Lumen5 and how it simplifies the process of creating video content. We’ll touch on what makes Lumen5 different from other content creation platforms, what you can do with it, and its strongest features.

Friday February 11, 2022 4:02 PM PDT by Karen Greene


Lumen5 Review

Lumen5 Review

Lumen5 is a video creation software tool. It allows its users to easily create professional videos and stories on social media. As cloud-based software, it works on all browsers as long as you have a stable internet connection. It enables its users to personalize videos with custom themes, watermarks, fonts, and brand colors.

It’s a complete video marketing platform as it uses artificial intelligence to automatically create videos from text, images, and social media content. Lumen5 has a built-in media library, role-based permissions, automated workflows, configurable templates, and more.

In addition, it enables its users to track their performance with intuitive analytics reporting that provides deep insights into how customers are engaging with video content. It’s a white-label solution with a simple integration process. And for businesses in need of more control, Lumen5 provides custom templates, branding, and integrations.

Additionally, there are no limitations on the number of videos you can make with one account. Plan to create 10 videos? Go ahead! 100? Not a problem! With its unlimited storage and monthly bandwidth, creating an extensive library of content has never been easier.

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Pros and Cons


  • Generates professionally curated content
  • Creates great videos that people on social media prefer over images
  • Copy and paste a URL to turn a blog post into a video
  • Resources are useful and easy to use
  • Increases business engagement


  • Generates professionally curated content
  • Creates great videos that people on social media prefer over images
  • Copy and paste a URL to turn a blog post into a video
  • Resources are useful and easy to use
  • Increases business engagement


Lumen5 Pricing

Lumen5 Pricing

Lumen5 offers a very affordable pricing plan, which makes video creation available to everyone. The Community plan is free, and the paid plans have monthly as well as annual billing.

The Creator plan is $15 per month, Premium at $79 per month, and Business at $199 per month. Annual subscription packs are offered at $11 per month (billed as $132 per year) for Creator, $59 per month (billed as $708 per year) for Premium, and $149 per month (billed as $1788 per year) for Business. Custom plans for large-scale video teams are also available on request.


Lumen5 Interface

Lumen5 Interface

The interface is simple and straightforward. You can start adding your videos into Lumen5 in a minute or two after signing up for an account. The left-hand menu has all the functionalities you need to make things easier for you, like uploading videos, creating new playlists, managing your projects, and so on. You can even create new folders to keep your videos organized. Each video has an Edit tab, where you can make all the necessary changes. The Lumen5 dashboard is very intuitive and looks similar to other video editing software.

The Lumen5 interface was easy enough to navigate through, but it didn’t have a dark color scheme which I would’ve preferred for working at night or in low-light settings.

Video Creation

Lumen5 Video Creation

Lumen5 Video Creation

The video creation feature in Lumen5 is extremely easy to use. You can drag and drop videos and photos from any storage device, and you can even combine several video clips into one video. This feature is perfect for anyone trying to create social media content and looking for an easy way to add videos.

You can resize your videos to any dimension you desire. If you don’t have your own footage, you can also use stock footage and add text to it. With its library of stock footage, Lumen5 lets you create engaging LinkedIn or Facebook videos without having to invest in expensive equipment or learning complex software. You can also remove the original sound from your recording and replace it with something new.

The only drawback is the maximum video length. Lumen5’s videos can be up to five minutes long only.

Text to Video

Lumen5 Text to Video

Lumen5 Text to Video

The Text to Video feature in Lumen5 is a great way to automatically transform articles and blog posts into video content. With just a click of a button, you can convert and save your content as a video. If you’re not sure how to go about it or don’t have the time or resources to invest in creating videos, Lumen5 is the perfect solution for generating high-quality video content with minimal effort.

After you sign up for an account, simply enter the URL of the article or blog post you want to convert into a video. When Lumen5 finds the content, it populates your storyboard in just a few seconds. You can then add additional videos, images, and/or animations to build on top of your content. The whole process takes no time at all because everything is done automatically. This feature really comes in handy when time is short or if you need to create several videos quickly in order to meet tight deadlines.

If your content is in an offline document, Lumen5 allows you to manually copy and paste the text into the Lumen5. Just like that, you’re all set to begin building your video. For a more automated approach, you can opt to plug in RSS feeds. With this feature, Lumen5 automatically creates video templates every day for you!

This feature is especially useful if you’re on a tight budget and don’t have the time or resources to hire an expensive video production team. Lumen5 lets you easily convert blog posts into short videos that are great for sharing on LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc., thus helping drive more traffic to your website.


The Subtitler feature in Lumen5 is a great way to add subtitles to all your videos. If you’re working with videos that have no sound or if you want to add text captions to your videos, the Subtitler feature in Lumen5 can help.

What’s even better than adding subtitles or text captions? Doing both at the same time! And that’s where Lumen5 comes in handy. All you need to do is upload a video and transcribe the words you want. Once you have everything set up, it will automatically be added so all you have to do is upload it to Lumen5 then paste it into your website or social media post. Then, once your video is published, everyone who watches your video will see the subtitles!

Automated Workflow

When it comes to creating videos, Lumen5 understands that time is of the essence. That’s why the company has developed an automated workflow that lets you create videos in minutes. By intelligently positioning the text and dynamically determining scene length, this feature helps you to quickly and easily create videos that are both visually appealing and deliver your message effectively.

By using a mixture of computer vision and natural language processing, Lumen5 allows you to create videos that are more than just talking heads. Because these videos can be supplemented with relevant images or video clips, you can convey your message more effectively, resulting in better engagement. And because this system is intelligent, it can even highlight important keywords from your content so you know exactly what to focus on.

In addition to being able to create videos quickly and easily, Lumen5’s workflows provide a lot of flexibility. In fact, the company has designed its workflows for marketers, writers, educators, and businesses that want to utilize short or long-form videos. And whether you’re new to creating videos or have been using the platform for a while now – Lumen5’s AI-assisted workflow ensures that everyone can do it effectively and efficiently.

Media Library

Lumen5 Media Library

Lumen5 Media Library

The Media Library is a wonderful resource for finding professional-grade video clips, photos, and audio files. You can easily access millions of media files covering thousands of subject matters. The library is searchable, so you can find the perfect media file for your project quickly and easily. The background music tracks are especially great for adding the finishing touch to your video project.

Lumen5 also provides a large number of royalty-free sound effects and images. For example, you can easily search for videos about “business” and Lumen5 will provide you with great results. Whether you’re looking for HD or 4K, Lumen5 has it all!

In addition to being able to download free media files from the library, Lumen5 lets you upload your own video clips and images into the system. This is a great feature if you have some content that isn’t available from their extensive Media Library. It’s just another way that makes this an incredibly versatile tool.

No matter what kind of content you want to create – blog posts, social media posts, ebooks, sales pitches, explainer videos – Lumen5’s media library really has it all.

Branding Options

Lumen5 Branding Options

Lumen5 Branding Options

One of the coolest things about Lumen5 is that it gives you the option of customizing your video to match your brand. Whatever your brand looks like, you can choose from one of the preset colors or enter a hex code and Lumen5 will generate it for you.

If that’s not enough customization options, then consider this: you can upload your own logo and choose whether to display it at the end or throughout the video. You can also select from one of the available fonts (or upload your own custom font file).

Video Formats

Lumen5 Video Formats

Lumen5 Video Formats

Lumen5’s video formats feature is extremely handy for optimizing videos for performance and conversion rates.

You can choose which video formats you want to optimize in Lumen5, including 480p, 720p, or 1080p. This gives you total control over the video quality and file size. If you’re working on a tighter budget, lower resolutions will give you more room in your project for other features.

Lumen5 also lets you optimize your videos for specific social media platforms. If you’re using Lumen5 to design content that has a high chance of going viral, consider rendering your video in 9:16, which is popular on Instagram and Twitter.

If there’s a more creative aspect of designing videos that would make an impact on your target audience, try experimenting with different aspect ratios. Lumen5 also gives you a letterbox format, which has gained traction in recent years with the rise of viral meme videos.

Sharing & Export

With Lumen5, you can easily share your videos with others. And, of course, you can also download the video to your computer.

One click is all it takes to share Lumen5 videos on Facebook, Twitter or Pinterest. And by setting up your account for single-sign-on, other members in your team can access and use these same projects without having to re-enter their passwords every time they log in.

Frequently Asked Questions

What features does the free plan include?

As mentioned earlier, the Community plan is free for everyone forever. It offers a handful of features such as unlimited videos with up to 720p video resolution and, however, containing a Lumen5 watermark.

Can I remove the Lumen5 watermark?

No, at least in the free Community plan you cannot. If you want to remove the watermark, upgrade to the Creator plan or above. You can also cancel your free Community license and then sign up for a paid version.

How would you use Lumen5?

As a cloud-based video creator, Lumen5 doesn’t require you to download any Lumen5 app. All you need is a good internet connection and browsers like Chrome or Internet Explorer.

With Lumen5, you don’t have to upload anything. You can use its templates and stock files to create engaging videos from scratch in seconds!


Lumen5 is a great video creator for social media marketing. The AI works well for most purposes, the customization options are ideal for short videos and the pricing plan is flexible, fitting within most budgets.

However, it has some risks associated with it – namely that there are no color correction tools and videos cannot be longer than five minutes. Also, it is not possible to remove the Lumen5 watermark in the free Community plan.

If you want a simple video creator that works well for social media marketing and doesn’t require much money upfront, definitely try this one!


Karen is a professional writer with a background in column writing who enjoys resolving complex topics and explaining them in interesting ways.