Pandemic has hit many businesses in the gut. However, some are doing better than before. Regardless of that, a business needs to keep moving to stay relevant. You need to put yourself out there and increase your brand awareness.
Video advertising is comparatively budget friendly, but marketing managers look at the bigger picture. The cost of production and editing can alone run in thousands before adding it reaches mediums of advertising.
With the slashed advertising budgets during these difficult times, it has become increasingly important to find ways to cut corners. With YouTube’s Video builder for ads, that doesn’t have to be a reality anymore. Video ads are a powerful medium, and on YouTube, they convert big time.
You can use YouTube’s new builder to take care of the production end without costing a dime. So save your budget for ad spending instead.
First and foremost, we must get YouTube Video Builder. As we write this post, the YouTube Video builder is in the beta phase. What it means for general users is they can take it for a spin by requesting access from here. If you see an error message, then the beta window has been closed. You will have to ask people who have access to it.
Then, you will need to prepare a checklist of the following things for making your video ad via YouTube Video builder.
It offers numerous features to the user without costing a dime:
Let’s create captivating YouTube ads with the help of a YouTube Video Builder. But, first, make sure to be logged in to your YouTube account. That way, we can get straight to business.
Advertisers can choose from a catalog of layouts tailored for a different kind, depending on your ad campaign goal.
Scroll through the page to see options for product catalogs, promos, branding videos, promote apps, and a phone interaction template, amongst many more.
Ad length ranges from super short 6 seconds to 15 seconds, with an additional second on top of it. So do you want to be super quick or take its time and be engaging? That’s your call to make.
Choose the layout which feels close to what you have in mind for an ad.
Now we will add the logo and choose the accompanying colors that match with it.
You do that by clicking on the Primary and Text color button. Then, select the colors individually for both of them. Make sure that they match the logo of your brand.
When color scheming is done, drag and drop to upload your logo.
Checklist for logo
Each layout has certain spots for images and text. First, we add three images as permitted in this specific layout.
Click on the Choose image option or use the easier drag and drop option. The recommended resolution for the images is 1920×1080.
Scrolling down to the text, we have three text boxes and one call to action, which can contain your logo.
Fill the three boxes with the text that you want to appear in different slides. Then, refer to the storyboard for visualizing the text in a better manner.
The call to action will consist of a short text accompanied by your logo. It is a clickable button that directs to the landing page of your choice.
Here you will add the direct URL of the website, landing page where the user must visit.
Good fonts are a great way to deliver the right emotions and set the undertone for the readers. Therefore, the recommended fonts are generally suited and are good to go.
On the other hand, you have the entire Google Fonts catalog at your disposal.
Steering to the music department, you get a few music tracks that come with the layout. Preview and select one from the dropdown menu, and you are set.
Time to save the video and start your advertising campaign. First, you select the brand’s YouTube channel, as denoted by A.
Immediately after that, you give your ad video a title, as denoted by B. When everything looks tidied up, hit the save video button, denoted by C.
If you have your Google Ads account connected, start creating a campaign right away with your newly created YouTube ad.
You can have the best ad for YouTube, but if the landing page is not up to the mark, you may lose valuable sales, conversions.
Your call-to-action games need to be on point. We can’t beat around the bush and not stimulate a response from the ad viewer.
For instance, lay out the problem in front of the viewer and how your product, service can help solve it.
Everybody likes a chuckle. Add an irresistible pun or a limerick that is related to your brand. Viewers will remember the ad and may help brand recognition in the long run.
It cannot be stressed enough how the quality of images is perceived. YouTube video builder’s layout builds the base from you. You take it from there with your content. High-quality media elements exude a sense of class and reliability. Have a look at any of Apple’s ads; every element is high quality, including the product mockups.
Worrying about creating video ads for social media may well become a thing of the past. YouTube video builder is a step in the right direction.
New features, layouts, and media are being added to the tool while it’s in beta. The big G seems to have exciting things in the store for small businesses and corporations that do not have lavish advertising budgets.
Even as a small business, you can create excellent ads by focussing on high-quality images, the right music, and the on-point call to action.
Karen is a professional writer with a background in column writing who enjoys resolving complex topics and explaining them in interesting ways.