Branding always emphasizes placing your image, watermark on video content produced by your company, brand. It helps amplify the reach of the brand in the digital space. One viral video is enough to grow your reach tenfold. Not putting on any video would undoubtedly end in regrets.
Another argument for putting logos on videos has been about intellectual properties. They get stolen, reused, posted quite often, without permission or credit to the original author. The most prime example of logos helping productivity growth has been TikTok. They put their logo in each user’s short videos. When they go viral, they get the exposure, along with the creators. That’s a win-win for everyone. The following is an exciting video editor recommended for adding a logo/watermark.
FilmForth is an exciting contender in the video editors segment. It is free, has premium features, and does not shy away from adding more tools with constant updates. Since we are on the topic of adding logos/watermarks, you can add multiple logos and images to your video. On top of that, you can remove the background from the added images without touching the main object. This comes in handy with logos that sometimes have an opaque background.
Furthermore, there are no watermarks of FilmForth on your edited video file. You get a clean video with the watermark of your choice. All you need to do is, untick the Export With a Watermark, and you won’t get FilmForth’s watermark on your content. And when your video lacks an informational curve, there is the voiceover option to add voiceover. Add narration to the video and take the production finesse to the next level. Download Filmforth and have a try now.
Step 1. Launch FilmForth and start a new project. You can also search for earlier projects from the Open Projects, which lets you search older projects. Similarly, recent projects display recently opened, created projects at your whim.
Step 2. Add video to the project through drag and drop to the timeline feed. The Add Video/Photo Clips button can be used to load videos along with the shortcut method mentioned above.
Step 3. Head to the home screen of your project, and click on the Picture in Picture option. It will take you to the picture in the picture menu from where you will add the logo to the video.
Step 4. In the “Picture in Picture” menu, click on the Add Pic in Pic button given in the tool’s dashboard at the bottom of the window. The size of the logo, an image can be resized from the buttons given on the side and corner of the added overlay image.
Then, you have successfully added a logo in the video. Let’s move on to calibrating it so that it is coherent with the video.
Set the duration for which the logo will appear in the video.
Step 1. Stay in the picture in picture menu. Use the yellow seeker line to go to the duration from where you want to make the logo appear. Then, click on the Set Start button, which signifies the point from where the logo will start appearing in the video.
Step 2. After that, move the yellow seeker line to the endpoint till which you want the logo to appear.
Step 3. Click on the Set End button, and your logo will appear for the set duration of time in the video. You can add multiple images, logos for different durations of the video.
Add a flair of transparency to the logo so that the video area behind is not hidden for the viewers.
Step 1. While being in the Picture in Picture menu, head to the Opacity wizard from the tool’s dashboard.
Step 2. Here, you will get a slider. Move it to the left to decrease the opacity of the added logo. The opacity is set to 100 by default, and you can calibrate it according to your need. Click on the back button to apply the changes.
Flip the logo and change the look to suiting the video’s narrative. Firstly, select the logo from the timeline feed and click on the Flip option from the tool’s dashboard. Then, your logo will be flipped to mirror the original form. Click on it to revert it to the original.
Effects can sometimes add an extra layer of individuality to the logo. Also, when you have applied effect to the video, it is natural to do the same with the logo.
Step 1. Head to the Effects wizard from the tool’s dashboard, situated in the picture in picture menu.
Step 2. Select the effect of your liking to apply it. The compare button allows you to compare between the default and applied effects on the logo. Press and hold to use it.
Lastly, hit the back button to save the effects. You can always go back and change or revert to the default effects of the video.
Add any kind of logo to the videos, and calibrate in the editor itself. No need to make minute changes in a photo editor. FilmForth has you covered in that regard with its plethora of options to offer. Make sure the logo you choose has a high resolution, does not have tearing pixels. It will look underwhelming in the video after calibration.